RAAD Question of the Week: How much testing are you willing to do until you find the right path? Are you willing to spend time and money to get the eventual results you want?
What is the limit to your “testing” tolerance? Be sure to click over to out sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on Last Week’s Relentless Author Actions and shares how three weeks of ad testing affected his bottom line in January. There are some interesting results from the category ads and Bryan will discuss these options. This week Bryan will push his most successful books harder. The Ad of the Week is: Creative Writing Prompts Volume 2. The Keyword of the Week: Bryan revisits the benefits of Auto Targeting. And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How much testing are you willing to do until you find the right path? Are you willing to spend time and money to get the eventual results you want?
- How three weeks of testing have paid off
- Progress on last week’s Relentless Author Actions
- This Week’s Lesson
- This Week’s Action
- Interesting results of Category Ads
- The Ad of the Week
- Top Keyword/Target of the Week
- The BIG Book MVP of the Week
The Week’s Daily Ad Reports
February 7
February 8
February 9
February 10
February 11
February 12
February 13
I typically can’t lose too much. As long as I’m breaking even, I think my wife is okay with it, but losing money is really tough.
I think I’m done with Lockscreen ads for the time being. My recent experience mirrors yours, Bryan. I have a hard time justifying spend on these types of ads when only 25-33% are even going to a page where they can even read my blurb.